LinkedIn and HubSpot are two powerful platforms for B2B lead generation. LinkedIn helps you find and connect with your ideal prospects. HubSpot helps you manage and nurture them. By integrating them, you can:

  • Better target your audience
  • Automate and boost your lead nurturing and follow-up

This article will show you exactly how to set up and use the integration to boost your lead generation.

The power of LinkedIn-HubSpot integration for lead generation

The integration of LinkedIn and HubSpot brings forth a synergy that’s nothing short of remarkable. Here’s why it’s a game-changer:

The first and most obvious advantage of integrating HubSpot and LinkedIn is combining (and thus, optimizing) your LinkedIn marketing and sales! Since you’ll be bridging the gap between these platforms, you’ll be able to seamlessly follow up and manage the leads you get from LinkedIn, directly on your HubSpot interface.

No more leads slipping through the cracks, or precious connections left unattended. Think of this integration as a dedicated team of lead managers at your fingertips.

  • Have a holistic view of all your Leads’ data and send and track messages directly from HubSpot:

It’s like having your very own command center for lead management. You access a 360-degree view of your leads; their data, your interactions with them, their behavior, etc. All this without leaving your HubSpot interface. Furthermore, sending messages and tracking responses becomes a breeze when you don’t have to switch between platforms every two seconds.

  • Better reports and analytics:

This integration allows you to fully understand how your LinkedIn actions are influencing your bottom line so you can draw a direct line between LinkedIn metrics and their ROI (for instance LinkedIn ads clicks vs. your ad spend) so you will make informed decisions.

  • Easily track LinkedIn Leads:

Comments, Lead Gen forms, Lead management and enrichment, what else do you need? You can easily track your leads literally from the first interaction with your brand on LinkedIn all the way through to the sale!

LinkedIn-HubSpot integration strategies that work:

Now that you have an idea of the power of this integration and what it can do for your lead management, let’s dive into how to actually integrate these two amazing tools:

Strategy 1- Using LinkedIn’s LeadGen Forms Ads to capture leads:

Step 1: Create Lead Generation Forms Ads on LinkedIn

Start by setting up lead generation forms ads on LinkedIn. You need to have the Super Admin access in order to be able to do this.

These ads are specifically tailored to save you and your lead time by efficiently capturing their information. Customers simply fill it out on your LinkedIn company page or they do so from one of the sponsored posts you’ve shared.

Create a LinkedIn Lead Gen Form

Step 2: Capture Leads from Your Lead Generation Forms Ads

No more manual data entry or worries about missing out on potential opportunities. Your LinkedIn leads are securely stored and tracked within HubSpot. The integration ensures that the data collected seamlessly flows into your HubSpot platform, automatically!

Step 3: Nurture Your Leads in HubSpot with Email or InMail Campaigns

Now that your leads have been generated, you can create targeted email or InMail campaigns designed to cater to the specific needs and interests of your leads.

Strategy 2 — Social Selling on LinkedIn:

Step 1: Use LinkedIn social selling to find and connect with your ideal prospects:

Instead of having leads come to you, you go to them, but not in the usual, prospecting way.

Social selling is basically selling yourself as a thought leader in your field of expertise. You do this by posting tons on the social network, effectively developing your LinkedIn network, and positioning yourself as an expert.

Here’s an example of what a social selling post is (in French):

This is the account of the Founder and CEO of La Growth Machine, and he’s posting about a tool that he created on Google Sheet

Step 2: Import your leads from LinkedIn into LaGrowthMachine:

The content of the post itself is not important for this example (if you want to know more about it, follow him). However, what is important is the last 4 lines right before the hashtags:

– Send me a connection request
– Comment and Like this post
– I’ll DM it to you tomorrow

That’s how you get leads! Every profile that commented on that post was automatically uploaded to a La Growth Machine audience and is now part of a LinkedIn campaign.

From there onward, it could go a lot of ways, you can either be “forceful” and try to sell your tool directly (not immediately or in the second message after the tool).

Or, you can wait for other indicators, what we call “soft triggers” in the business. These are signals that your lead may be interested in what you’re selling. Signals like:

  • The lead is changing sales automation tools.
  • They’ve just gotten HubSpot with which you have a native integration.
  • etc.

Step 3: Create and launch personalized multichannel outreach campaigns:

All those people who commented on Brice’s post are now part of an LGM audience, which he uploaded into a lead generation sequence.

Once the lead is uploaded into the audience, the above campaign start for them. Feel free to play with the sequence, you can add a voice message for an even more personable approach for instance!

I won’t get into it since it’s not the topic of this post, so make sure to check out our guide on the best multi-channel sequences you can use!

Step 4: Sync your leads and their activities from La Growth Machine to HubSpot:

CRMs are as invaluable for salespeople as their deals. They’re akin to their digital repository for collecting and organizing crucial insights and updates about their leads.

It’s where they meticulously record every tidbit of information that will prove instrumental when they make that all-important call to a potential client, aiming to seal the deal.

The great news is that when you utilize LGM, your entire leads database and their associated activities seamlessly synchronize with your HubSpot CRM.

Want to learn how?

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Learn why we natively integrated HubSpot and how this integration solves all of your problems in one go! 😊
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Strategy 3 — Enrich LinkedIn leads in HubSpot:

Step 1: Scrape your leads from LinkedIn

There are many ways one can get ahold of their leads, be it in B2B or B2C. For the sake of simplicity, we’ll focus on B2B leads here.

You have various options when it comes to collecting these leads:

  • Collect them manually: Pretty straightforward. Manually extract leads from LinkedIn by searching, identifying, and recording their details one by one. The downside is this simply doesn’t work. When you’re dealing with (at the very least) 100 leads per day, it can get frustrating really fast!
  • Buy lead lists: Another approach is to purchase lead lists. This provides a shortcut and saves you time. You receive a ready-made list of leads that align with your specific criteria. That said, you can’t really verify the quality of these leads and frankly, this is an outdated technique.
  • Use La Growth Machine: Alternatively, you can make the smart decision and simply log into La Growth Machine, perform your lead search directly on LinkedIn or Sales Navigator from within the platform, and upload your leads instantly upload them as audiences.

Better than text, here’s a quick video on how to do it correctly:

Step 2: Enrich your leads with LaGrowthMachine

This is a quick step. You don’t even have to do anything! Once you import your leads into La Growth Machine, all you need to do is:

  • Select the sequence of your choosing. You can either choose from our countless templates, or you can create a sequence from scratch. Up to you! 😉
  • Choose the audience you just imported for this campaign, and start it!
  • Automatic enrichment will start automatically and update each lead’s information with their personal and professional emails, their phone number, etc.

Step 3: Sync your leads to HubSpot:

Now that your leads are enriched with up-to-date information, and your LGM and HubSpot accounts are seamlessly connected, it’s time to let the magic happen.

Your leads will effortlessly sync with your HubSpot. 😎

Strategy 4 — Update lead status in HubSpot:

Step 1: Create a workflow in HubSpot to update your lead status based on certain triggers

  1. Go to Automation > Workflows.
  2. Click Create workflow.
  3. Select Deal-based as the workflow type and create.
  1. In the workflow builder, add a Trigger element.
  2. Select the trigger that you want to use to update the lead status.
  1. Add an Update contact element to the workflow.
  2. Select the lead status that you want to update the lead to and save!

Step 2: Once a lead status is updated in HubSpot, send it to La Growth Machine:

This step requires an intermediate one; to create a Zapier account.

We’re here to save time, so instead of doing it step-by-step, here’s the Zap template so you can start automating right away!

Final Thoughts

LinkedIn and HubSpot are already independently two of the most fundamental tools for salespeople. That said, we’ve demonstrated across this post how they work even better when you integrate them.

You can use some cool features like LeadGen Forms Ads, social selling, data enrichment, and deal pipeline to find, connect, and nurture your ideal prospects.

You can also take your lead generation even further by incorporating La Growth Machine in the mix to be able to automate you full sales workflow!

If you want to learn more about how La Growth Machine and HubSpot are a great duo, all you have to do is go here:

Want To Make the Best of HubSpot Integrations?
Learn why we natively integrated HubSpot and how this integration solves all of your problems in one go! 😊
Click here! We'll tell you all about it! 😉