This isn’t about spamming DMs or mass-liking posts. It’s about meeting prospects where they already are, understanding what matters to them, and building trust before you pitch.

Social selling done right feels less like selling and more like solving. It’s the art of being visible in the right way, at the right moment, to the right people and showing up relevantly when the timing hits.

The essentials of social selling

Why use social selling?

Let’s state the obvious: cold outreach is getting colder. Your prospects are immune to generic copy. They don’t want to be pitched, they want to be understood.

That’s where social selling flips the script.

Nearly 80% of B2B prospects now come directly from social media. Why? Because that’s where attention lives. And attention is the currency of modern prospecting.

When talking about intent data, today we are focusing on visitors’ websites, but don’t forget the other types of intent you can track inside of LikedIn like: people that have attended an event, people that have liked your post or commented, you can see all of that inside of LGM.

Kevin Patrick – Co-Founder @ Astris Partners

Social selling gives you:

Laser targeting without ballooning your CAC
Warm leads who are already familiar with your face
Scalable outreach—powered by automation but grounded in human signals
A content-first way to build trust before the pitch

Traditional outreach is getting harder every day. Social selling isn’t just another channel–it’s becoming THE channel for B2B sales.

Viktor Hatfaludi – B2B Sales Expert

La Growth Machine turns this into a machine. Identify prospects who:

Engage with your content
Visit your profile
Follow your company
Leave a comment that screams, “I’m evaluating tools like yours.”

Those aren’t just likes, they’re signals. And they’re where your next deal starts.

Choosing your platform: where social selling works best

You could technically do social selling anywhere. However, LinkedIn, X, and Facebook aren’t created equal.

LinkedIn is the heavyweight champ for B2B. It’s where business gets done.

Why it works:

You’re not interrupting, you’re showing up in a context built for conversations
Sales Navigator turns the feed into a high-precision radar for your ICP
Personal brands win here. And the algorithm rewards consistency.

X (Twitter) or Threads are fast-paced, but still gold for thought leadership. Less direct selling, more community-building.

Facebook and Reddit are underrated. They are excellent for niche communities, group interactions, and running ultra-targeted ads. You should be, too, if your prospects are active in Facebook groups or Reddit communities.

The prerequisite to increase your response rate: social warming

Imagine walking into a networking event and going straight to the hard sell. Cringe, right?

Social warming is your digital handshake. It’s how you show up before the pitch, so when you send the DM, it’s not from a stranger but someone familiar.

What social warming looks like in the wild:

You visit a prospect’s profile, they notice
You drop a thoughtful comment, they remember
You show up again on a post they engage with, they start to connect the dots

That’s three touches before a message. Suddenly, your outreach isn’t cold anymore.

Your name in their feed before the message = familiarity = trust.

Viktor Hatfaludi – B2B Sales Expert

And yes, LGM automates all this: profile visits, profile following and engagement. It’s warming done with precision.

LinkedIn prospecting: A step-by-step guide

Step 1: Choose the right LinkedIn plan

If LinkedIn is your playing field, Sales Navigator is your home-court advantage. You get:

Better filters = better targeting
InMail = direct lines to key accounts
Saved lists = easy reactivation and drip nurturing

Think of it as CRM-lite for outbound.

Step 2: Find your prospect’s contact Info

Access is everything. Getting it right matters.

LGM’s Waterfall Enrichment pulls data from the best sources, Findymail, Prospeo, Datagma, and cross-validates it with EmailListVerify + Bouncer. This means fewer bounces, more replies.

Content → Authority: Mix thought leadership with bold takes
Events → Excuse to follow up: Webinars, Lives, co-creation
Daily engagement → Visibility: 10 min/day = top-of-mind
Network growth → Pipeline: Curate connections, don’t collect

Step 6: Write high-performing outreach messages

Let’s keep it real: your first message is your cold open.

Make it specific. Make it short. Make it human.

Great messages do three things:

Reference something real (their content, their role, their comment)
Offer value or a reason to connect (not a product dump)
End with a soft CTA (“Open to connect?” works better than “Book a demo”)

And no: “Hey, just circling back” isn’t a follow-up. It’s filler.

Step 7: Respect LinkedIn outreach limits

No one likes a LinkedIn ban.

LGM experts recommend to stay under:

100–150 connection requests/day
30–50 profile visits/day
120 messages/day

Burning through LinkedIn limits doesn’t scale, it backfires. Play the long game.

Takeaways

Here’s your 80/20 for social selling:

Pick your battleground. LinkedIn is king, Sales Nav is your sword
Make your profile a magnet. Your messaging is only as strong as where it sends people
Warm up before you pitch. Familiarity = higher replies. Always
Lead with content, not requests. Posts > cold DMs. Visibility builds trust
Be human. Be helpful. Be relevant. Your prospects can smell the template
Let LGM do the heavy lifting. From enrichment to engagement, automate smartly
Track the right signals. Views, clicks, comments, connections are your social intent data