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In B2B, segmentation is undoubtedly one of the most complex topics. But it’s also one…

As we repeatedly said in our segmentation criteria article, intent-based targeting is just the better…

Segmentation is one of the hottest topics when it comes to B2B sales. Still today,…

Discover how to integrate triggers into your strategy to refine your targeting and maximize the impact of your messages.

In marketing, there’s one golden rule: to communicate effectively with your audience, it’s imperative to…

Creating personas is not just another marketing buzzword, but a fundamental concept that has an…

Boost end of year upsell number with La Growth Machine!

Maximize your sales with proven upsell automation techniques and insights!

Ever thought offline strategies were a thing of the past? Think again. In fact, ‘offline’,…

Discover 10 strategic reasons to get in touch with your prospects.

Align your sales and marketing teams easily with LGM.

Your prospects’ attention is diluted by your incessant emails, your competitors’ sequences, and often the…

The ability to decipher consumer behaviors, preferences, and trends is no longer a luxury but…